Brand Fostering
Companies that benefit from our brand fostering solutions are:
Dealing with legacy or unfocused brands in their portfolio
Looking to enter new markets but do not want bricks & mortar
Managing competing brands and wish to avoid internal conflict
Looking to enter new markets with extended NPD launches
Experiencing a loss of critical mass within a market
Centrally managing challenging local market distributors
Private Equity or Investment Houses looking for a route to market
The Challenge
The Solution: Brand Fostering
Brand A (Value £x)
- Loss of focus
- Pulling revenue to support other brands
- No advertising support
- Declining market share
- Tired looking brand
Outcome
- Rapid retail delisting
- Lost consumers
- Brand equity diminished
- Brand taken off market
- Loss of total income generation
BRAND A (Value £x+++)
- Renewed focus & extended brand life cycle
- Revised increased market brand share
- New listings & retained retailer listings
- Renewed communication support
- Value creation in brand
- Keeping other competitors away
- Driving revenue bottom line
The Challenge
Brand A (Value £x)
- Loss of focus
- Pulling revenue to support other brands
- No advertising support
- Declining market share
- Tired looking brand
Outcome
- Rapid retail delisting
- Lost consumers
- Brand equity diminished
- Brand taken off market
- Loss of total income generation
The Solution: Brand Fostering
BRAND A (Value £x+++)
- Renewed focus & extended brand life cycle
- Revised increased market brand share
- New listings & retained retailer listings
- Renewed communication support
- Value creation in brand
- Keeping other competitors away
- Driving revenue bottom line
Here is an example of how we manage Kandoo on behalf of P&G internationally.
Brand Introduction
Brand Management
Brand Fostering
Contact Us
Get in touch to find out how we can help your brand grow globally.
41 Richmond Hill, Bournemouth, BH2 6HS, UK
0344 243 6661
+44 1202 780 558
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