Ceuta International Conference 2019

Barcelona | 5 – 7 November 2019

14th International Alliance Conference | Crowne Plaza Fira Center

Delivering a tailored solution of outsourced services for an evolving consumer on a global scale.

This unique event brings together manufacturers, global outsource solutions providers and key opinion leaders from across the Health & Personal Care industry to explore how, by working together, we can create business growth opportunities for all.

    Why attend

    Thought Leadership
    2 days to learn from brand owners, distributors and key opinion leaders from across the Personal Care Industry
    Insight
    Discover the trends of the future and their implications for our industry
    Business Opportunities
    Walk away with the new business opportunities, skills and knowledge that will supercharge your business’ objectives
    Connections
    Meet and collaborate with industry peers

    Agenda

    Tuesday
    5th November

    Welcome Dinner Reception

    Day 1 – Wednesday
    6th November

    Inspiring presentations from brand owners, distributors and opinion leaders on industry trends, outsourcing strategies, digital and e-commerce.

    Speakers include Google, Lloyds Bank, IQVIA and Bridgethorne amongst others.

    Day 2 – Thursday
    7th November

    NPD Presentations followed by a NPD Exhibition and Networking Lunch.

    Tuesday
    5th November

    Welcome Dinner Reception

    Day 1 – Wednesday
    6th November

    Inspiring presentations from brand owners, distributors and opinion leaders on industry trends, outsourcing strategies, digital and e-commerce.

    Speakers include Google, Lloyds Bank, IQVIA and Bridgethorne amongst others.

    Day 2 – Thursday
    7th November

    NPD Presentations followed by a NPD Exhibition and Networking Lunch.

    Delegate Information

    What’s included in your delegate rate per person

    • Two nights Bed and Breakfast (single occupancy room) on the 5th & 6th November.
    • Welcome reception (drinks and buffet dinner) on the evening of Tuesday 5th November. Full day conference session on Wednesday 6th November.
    • Delegate dinner on Wednesday 6th November.
    • Full day New Product Development session & exhibition on Thursday 7th November.

    Hotel Information

    Crowne Plaza Barcelona Fira Center
    Avenida Ruis i Taulet 1– 3,
    08004
    Barcelona

    Telephone: +34 93 426 2223 or email reception@crowneplazabarcelona.com

    Check in from 15h00 on the day of arrival and check out before 12h00 on the day of departure

    Travelling to Barcelona

    Barcelona’s El Prat Airport is 12km from the Crowne Plaza Hotel. The journey by taxi should take between 15 to 30 minutes, depending on traffic. There are taxi ranks outside all the main terminals.

    Visa

    If you require an invitation letter from us for a visa application, please contact Victoria Woods.

    Cancellation Policy

    • Bookings may be transferred to a colleague at no extra charge.
    • Notice of cancellations or transfers of bookings must be given in writing.
    • For cancellations received by 4th September fees will be refunded in full.
    • For cancellations received by the 4th October, there will be a 50% refund.
    • There will be no refund for cancellations received after the 4th October or cancellations where no written notice of cancellation is received.

    Dress Code

    Welcome dinner: smart casual

    Conference sessions: business attire

    Delegate dinner: smart casual
    (smart jeans acceptable, jackets optional, ties not required)

    What’s included in your delegate rate per person

    • Two nights Bed and Breakfast (single occupancy room) on the 5th & 6th November.
    • Welcome reception (drinks and buffet dinner) on the evening of Tuesday 5th November. Full day conference session on Wednesday 6th November.
    • Delegate dinner on Wednesday 6th November.
    • Full day New Product Development session & exhibition on Thursday 7th November.

    Hotel Information

    Crowne Plaza Barcelona Fira Center
    Avenida Ruis i Taulet 1– 3,
    08004
    Barcelona

    Telephone: +34 93 426 2223 or email reception@crowneplazabarcelona.com

    Check in from 15h00 on the day of arrival and check out before 12h00 on the day of departure

    Travelling to Barcelona

    Barcelona’s El Prat Airport is 12km from the Crowne Plaza Hotel. The journey by taxi should take between 15 to 30 minutes, depending on traffic. There are taxi ranks outside all the main terminals.

    Visa

    If you require an invitation letter from us for a visa application, please contact Victoria Woods.

    Cancellation Policy

    • Bookings may be transferred to a colleague at no extra charge.
    • Notice of cancellations or transfers of bookings must be given in writing.
    • For cancellations received by 4th September fees will be refunded in full.
    • For cancellations received by the 4th October, there will be a 50% refund.
    • There will be no refund for cancellations received after the 4th October or cancellations where no written notice of cancellation is received.

    Dress Code

    Welcome dinner: smart casual

    Conference sessions: business attire

    Delegate dinner: smart casual
    (smart jeans acceptable, jackets optional, ties not required)

    Guest Speakers

    Sabrini Garufi

    Agency Development Manager

    Google - A Global Business
    Our mission is to organise the world’s information and Google it universally accessible and useful. Sabrina will give a broad and insightful overview of the google business and how it interacts with business and the benefits it can deliver.

    » Read more...

    BIO: Sabrina is currently an Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Prior to working with agencies, Sabrina was a Consultant for the specialised Global Expansions Team, helping Google’s largest advertisers craft and execute their international expansion strategies.

    With a background in Finance, Sabrina began her career in banking, working for five years as a Corporate Cash Manager. A native of Montreal, she completed her MBA in Berlin before moving to Dublin to join Google.

    » Close

    Chris Clarkson

    Sales Director - Pharmacy

    Welcome Address and Itinerary
    The Conference Chairman will open proceedings and outline the two day programme. Chris Clarkson of Ceuta Healthcare UK will be chairing the conference in Barcelona this year.

    » Read more...

    BIO: Chris started his sales career at GSK in 1987 working in various sales and marketing roles and has remained in the Health & Beauty industry ever since.

    Following progression at GSK, Chris moved to Bayer as National Sales Manager where he outsourced their field sales to the relatively new company - Ceuta Healthcare. Having worked with Ceuta as their partner for two years Chris left Bayer to join Ceuta Healthcare where he is now a Board Director and is responsible for the pharmacy sales teams and the respective client management, as well as supporting Ceuta Group’s Field Marketing Company - Orchid.

    » Close

    Keith Garrity

    Director of International

    Alliance Update and Key Note Address
    Keith Garrity, Director of Ceuta International, will deliver a key note address highlighting developments of the Alliance. With a key focus on the development of outsource provision and the continual need for outsourcing to provide innovative and flexible solutions to manufacturers, Keith will discuss the need for a collaborative approach, utilising a suite of services and thus creating trust, focus and confidence in long term relationships.

    » Read more...

    BIO: Keith Garrity has 27 years’ experience in the Consumer Healthcare Industry and has been with Ceuta since 2005, previously spending fifteen years with Wyeth / Pfizer Consumer Healthcare.

    Keith has had wide commercial exposure to all trading channels, leading the Ceuta UK National Accounts, Pharmacy, Drug and Grocery Team prior to joining the International Team in 2010. As Director of International Business Development, Keith has the remit of continued growth and development of the Ceuta Alliance, along with both client and partner management and new business development.

    » Close

    Gajan Mahadevan

    Quantitative Strategist

    Global Economic Outlook: Has the tide turned on the economic recovery?
    In recent years, populist sentiment has created an environment of heightened political uncertainty, pressuring investment spending and materially impacting global growth prospects. Central banks have shifted towards more supportive policy stances, while governments have limited room for manoeuvre. Gaj Mahadevan, Strategist at Lloyds Bank Commercial Banking will share his thoughts on whether the tide has turned on the post-Financial Crisis recovery.

    » Read more...

    BIO: Gaj Mahadevan is a Strategist within the Economics and Market Insight team at Lloyds Bank Commercial Banking. He joined the group in 2012, in the midst of the Eurozone Debt Crisis, and has a range of market experiences, including Economic Research, FX Structuring and Trading and Macro Strategy.

    Having studied Economics at the University of Durham, Gaj became a member of the Chartered Financial Analyst (CFA) Institute in 2016 and, more recently, completed an Executive programme in Behavioural Finance at Harvard’s Kennedy School of Government. His areas of expertise include macroeconomics, market strategy and behavioural analysis.

    » Close

    Andy Tisman

    Global Senior Principal Consumer Health

    The Global OTC Market: Current Trends & Future Perspectives
    Andy will cover the current situation and recent evolution of the OTC market, based on the most recent IQVIA market data. He will also give a future perspective based on the latest market and consumer trends, including the need for the industry to think differently about innovation in future and addressing the challenge of channel evolution.

    » Read more...

    BIO: Andy Tisman is Senior Principal, Global Consumer Health at IQVIA. Andy joined IQVEA Health in 2005 to lead the development of the consumer health consulting business globally. Andy also leads Consumer Health Thought Leadership for IQVEA. Previously, he was Managing Consultant at a boutique healthcare strategy and marketing consultancy based in the UK. Andy has worked around the world for many major Pharma and OTC / CHC clients and has extensive experience in brand/category strategy development and commercial (sales and marketing) optimisation. Andy also has extensive pharma and OTC / consumer health marketing experience from over 16 years with SmithKline Beecham in local and international roles.

    » Close

    Clare Adames

    Head of E-commerce

    E-commerce trends and optimising your online presence
    Bridgethorne is a Sales, Category & Shopper consultancy. Clare Adames, Head of E-commerce will give you an overview of key trends impacting e-commerce and specifically the impact of mobile on shopper behaviours. She will take you through the implications of these trends for your online business and how to optimise your online presence in an ever changing retail environment.

    » Read more...

    BIO: Clare Adames is a digital strategist & e-commerce expert. She started her career at Apple, moving to Vodafone in a Brand Communications role. She held various Online leadership roles through the integration of NTL: & Telewest and latterly at Virgin Media where she was Director of Online.

    Moving into FMCG, Clare headed up Digital Strategy & E-commerce enablement at Johnson & Johnson where she led the development of e-commerce capability and Digital IQ. Three years ago, Clare joined Bridgethorne as Head of E-commerce leading their e-commerce services developing e-commerce strategies, online strategic partnerships and digital shelf excellence for their clients.

    » Close

    Ben Longman

    Managing Director

    Opportunities and risks in consumer markets in Africa
    Trendtype is a specialist African market intelligence company that tracks consumer lifestyles and more than 1,500 supermarket and fast food chains across Africa. Managing Director Ben Longman will look at how these dynamic consumer markets are developing, the key growth opportunities, challenges and risks. Ben will focus on winning strategies for brands entering African markets and the mistakes to avoid.

    » Read more...

    BIO: Ben Longman is Managing Director of Trendtype, a leading African market intelligence company. He has worked in market information for more than twenty years, specialising in pharma and FMCG growth strategies, innovation and emerging markets. Before founding Trendtype he led Informa’s Consumer and Retail division.

    » Close

    Eleanor Winton

    Founder

    Acting on Disruption
    The average lifespan of a business in the S&P 500 index has reduced from 60 years in the 1960s, to just 20 years today thanks to disruption. And that trend is set to continue. In this volatile and fast moving environment, how can businesses turn disruption into value? What is disruption, how can you spot it before it’s too late, and how can you beat it?

    » Read more...

    BIO: Eleanor Winton is an experienced and skilled consultant, facilitator and public speaker whose specialism is in bringing to life the impact of the fast changing global environment for businesses across all sectors. Her work is focussed on helping clients to integrate foresightful thinking into their business strategy and culture.

    Prior to founding her own business, Eleanor was a Director and Head of the Future Institute at KPMG in the UK, working with the Boards and Executive Teams of some of the UK’s largest organisations to discover how they could be disrupted and what they should do about it. Since setting up Foresightfully Ltd, Eleanor has continued this work, delivering keynote speeches, workshops, coaching and innovations programmes on the theme of disruption.

    » Close

    Francesc Roura

    CEO

    Successful Outsourcing in the Spanish Pharmacy sector
    Francesc Roura will talk briefly about Barcelona and Spain, their people and history and will then talk about his company Reva. Grounded on strong team values, Reva's founders have dramatically developed the business over the past 8 years following the conception as a brand builder in the Spanish pharmacy market. Francesc will share the company’s experience of developing new business in Spain, which despite the economic crisis is still Europe’s 5th largest economy with well-developed infrastructures, nowadays growing faster than most other European economies.

    » Read more...

    BIO: Francesc Roura built a Marketing and Sales career in international positions in Henkel and Pepsico. He moved to Anheuser-Busch in 1995, where he held the General Management position for Iberia initially and for Continental Europe afterwards.

    In 2003 he took the General Management position for SSL Healthcare Brands, covering Iberia first and 3 years later France and Benelux as well.

    In 2011, following the take over of SSL by Reckitt Benckiser, Francesc and his 5 SSL Iberia 11 Management Team members founded Reva Health Europe, SL.

    » Close

    Please scroll through the speakers at this year’s conference. More exciting speakers to be announced soon.

    Sabrini Garufi

    Agency Development Manager

    Google - A Global Business
    Our mission is to organise the world’s information and Google it universally accessible and useful. Sabrina will give a broad and insightful overview of the google business and how it interacts with business and the benefits it can deliver.

    » Read more...

    BIO: Sabrina is currently an Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Prior to working with agencies, Sabrina was a Consultant for the specialised Global Expansions Team, helping Google’s largest advertisers craft and execute their international expansion strategies.

    With a background in Finance, Sabrina began her career in banking, working for five years as a Corporate Cash Manager. A native of Montreal, she completed her MBA in Berlin before moving to Dublin to join Google.

    » Close

    Chris Clarkson

    Sales Director - Pharmacy

    Welcome Address and Itinerary
    The Conference Chairman will open proceedings and outline the two day programme. Chris Clarkson of Ceuta Healthcare UK will be chairing the conference in Barcelona this year.

    » Read more...

    BIO: Chris started his sales career at GSK in 1987 working in various sales and marketing roles and has remained in the Health & Beauty industry ever since.

    Following progression at GSK, Chris moved to Bayer as National Sales Manager where he outsourced their field sales to the relatively new company - Ceuta Healthcare. Having worked with Ceuta as their partner for two years Chris left Bayer to join Ceuta Healthcare where he is now a Board Director and is responsible for the pharmacy sales teams and the respective client management, as well as supporting Ceuta Group’s Field Marketing Company - Orchid.

    » Close

    Keith Garrity

    Director of International

    Alliance Update and Key Note Address
    Keith Garrity, Director of Ceuta International, will deliver a key note address highlighting developments of the Alliance. With a key focus on the development of outsource provision and the continual need for outsourcing to provide innovative and flexible solutions to manufacturers, Keith will discuss the need for a collaborative approach, utilising a suite of services and thus creating trust, focus and confidence in long term relationships.

    » Read more...

    BIO: Keith Garrity has 27 years’ experience in the Consumer Healthcare Industry and has been with Ceuta since 2005, previously spending fifteen years with Wyeth / Pfizer Consumer Healthcare.

    Keith has had wide commercial exposure to all trading channels, leading the Ceuta UK National Accounts, Pharmacy, Drug and Grocery Team prior to joining the International Team in 2010. As Director of International Business Development, Keith has the remit of continued growth and development of the Ceuta Alliance, along with both client and partner management and new business development.

    » Close

    Gajan Mahadevan

    Quantitative Strategist

    Global Economic Outlook: Has the tide turned on the economic recovery?
    In recent years, populist sentiment has created an environment of heightened political uncertainty, pressuring investment spending and materially impacting global growth prospects. Central banks have shifted towards more supportive policy stances, while governments have limited room for manoeuvre. Gaj Mahadevan, Strategist at Lloyds Bank Commercial Banking will share his thoughts on whether the tide has turned on the post-Financial Crisis recovery.

    » Read more...

    BIO: Gaj Mahadevan is a Strategist within the Economics and Market Insight team at Lloyds Bank Commercial Banking. He joined the group in 2012, in the midst of the Eurozone Debt Crisis, and has a range of market experiences, including Economic Research, FX Structuring and Trading and Macro Strategy.

    Having studied Economics at the University of Durham, Gaj became a member of the Chartered Financial Analyst (CFA) Institute in 2016 and, more recently, completed an Executive programme in Behavioural Finance at Harvard’s Kennedy School of Government. His areas of expertise include macroeconomics, market strategy and behavioural analysis.

    » Close

    Andy Tisman

    Global Senior Principal Consumer Health

    The Global OTC Market: Current Trends & Future Perspectives
    Andy will cover the current situation and recent evolution of the OTC market, based on the most recent IQVIA market data. He will also give a future perspective based on the latest market and consumer trends, including the need for the industry to think differently about innovation in future and addressing the challenge of channel evolution.

    » Read more...

    BIO: Andy Tisman is Senior Principal, Global Consumer Health at IQVIA. Andy joined IQVEA Health in 2005 to lead the development of the consumer health consulting business globally. Andy also leads Consumer Health Thought Leadership for IQVEA. Previously, he was Managing Consultant at a boutique healthcare strategy and marketing consultancy based in the UK. Andy has worked around the world for many major Pharma and OTC / CHC clients and has extensive experience in brand/category strategy development and commercial (sales and marketing) optimisation. Andy also has extensive pharma and OTC / consumer health marketing experience from over 16 years with SmithKline Beecham in local and international roles.

    » Close

    Clare Adames

    Head of E-commerce

    E-commerce trends and optimising your online presence
    Bridgethorne is a Sales, Category & Shopper consultancy. Clare Adames, Head of E-commerce will give you an overview of key trends impacting e-commerce and specifically the impact of mobile on shopper behaviours. She will take you through the implications of these trends for your online business and how to optimise your online presence in an ever changing retail environment.

    » Read more...

    BIO: Clare Adames is a digital strategist & e-commerce expert. She started her career at Apple, moving to Vodafone in a Brand Communications role. She held various Online leadership roles through the integration of NTL: & Telewest and latterly at Virgin Media where she was Director of Online.

    Moving into FMCG, Clare headed up Digital Strategy & E-commerce enablement at Johnson & Johnson where she led the development of e-commerce capability and Digital IQ. Three years ago, Clare joined Bridgethorne as Head of E-commerce leading their e-commerce services developing e-commerce strategies, online strategic partnerships and digital shelf excellence for their clients.

    » Close

    Ben Longman

    Managing Director

    Opportunities and risks in consumer markets in Africa
    Trendtype is a specialist African market intelligence company that tracks consumer lifestyles and more than 1,500 supermarket and fast food chains across Africa. Managing Director Ben Longman will look at how these dynamic consumer markets are developing, the key growth opportunities, challenges and risks. Ben will focus on winning strategies for brands entering African markets and the mistakes to avoid.

    » Read more...

    BIO: Ben Longman is Managing Director of Trendtype, a leading African market intelligence company. He has worked in market information for more than twenty years, specialising in pharma and FMCG growth strategies, innovation and emerging markets. Before founding Trendtype he led Informa’s Consumer and Retail division.

    » Close

    Eleanor Winton

    Founder

    Acting on Disruption
    The average lifespan of a business in the S&P 500 index has reduced from 60 years in the 1960s, to just 20 years today thanks to disruption. And that trend is set to continue. In this volatile and fast moving environment, how can businesses turn disruption into value? What is disruption, how can you spot it before it’s too late, and how can you beat it?

    » Read more...

    BIO: Eleanor Winton is an experienced and skilled consultant, facilitator and public speaker whose specialism is in bringing to life the impact of the fast changing global environment for businesses across all sectors. Her work is focussed on helping clients to integrate foresightful thinking into their business strategy and culture.

    Prior to founding her own business, Eleanor was a Director and Head of the Future Institute at KPMG in the UK, working with the Boards and Executive Teams of some of the UK’s largest organisations to discover how they could be disrupted and what they should do about it. Since setting up Foresightfully Ltd, Eleanor has continued this work, delivering keynote speeches, workshops, coaching and innovations programmes on the theme of disruption.

    » Close

    Francesc Roura

    CEO

    Successful Outsourcing in the Spanish Pharmacy sector
    Francesc Roura will talk briefly about Barcelona and Spain, their people and history and will then talk about his company Reva. Grounded on strong team values, Reva's founders have dramatically developed the business over the past 8 years following the conception as a brand builder in the Spanish pharmacy market. Francesc will share the company’s experience of developing new business in Spain, which despite the economic crisis is still Europe’s 5th largest economy with well-developed infrastructures, nowadays growing faster than most other European economies.

    » Read more...

    BIO: Francesc Roura built a Marketing and Sales career in international positions in Henkel and Pepsico. He moved to Anheuser-Busch in 1995, where he held the General Management position for Iberia initially and for Continental Europe afterwards.

    In 2003 he took the General Management position for SSL Healthcare Brands, covering Iberia first and 3 years later France and Benelux as well.

    In 2011, following the take over of SSL by Reckitt Benckiser, Francesc and his 5 SSL Iberia 11 Management Team members founded Reva Health Europe, SL.

    » Close

    Please scroll through the speakers at this year’s conference. More exciting speakers to be announced soon.

    The Location

    Barcelona

    Barcelona is an enchanting seaside city with boundless culture, fantastical architecture and a world-class drinking and dining scene. It’s architectural treasures span 2000+ years from the Roman era Barcino to the Middle Ages Gothic Quarter and on to sculptural masterpieces of Modernism by Gaudi. The Crowne Plaza Fira Center is a stone’s throw from the Arenas de Barcelona (bullring), the Museu Nacional d’Art de Catalunya and the Font Magica (Magic Fountain).

    Ultramarinos

    Ultramarinos is located on Barcelona’s most emblematic pedestrian street, the iconic and famous La Rambla. This expertly re-imagined former grocer’s shop oozes stripped back contemporary styling with its recycled materials and funky furniture. It brings together all the elements of the Spanish lifestyle with inventive seasonal cooking showcasing freshly made tapas and Catalan classics crafted from heritage meats, local seafood and market fresh vegetables. This is the perfect place to relax and unwind after the first day of the conference.

    Delegate Packages Available

    Option 1
    Standard Delegate

    £3,500

    Your rate includes:

    • Accommodation (single occupancy room) for 2 nights on Tuesday and Wednesday
    • Welcome reception on Tuesday
    • Delegate dinner on Wednesday
    • Both conference sessions on Wednesday and Thursday for one person

    Option 2
    NPD Exhibitor

    £3,995

    Your rate includes everything in Option 1 plus :

    • One exhibition table on Thursday afternoon
    • One page in the NPD booklet

    Option 3
    NPD Presenter & Exhibitor

    £5,995

    Your rate includes everything in Option 1 plus:

    • A 25-minute presentation slot on Thursday morning
    • One exhibition table on Thursday afternoon
    • One page in the NPD booklet
    Contact Us

    Get in touch to find out how we can help your brand grow globally.

    41 Richmond Hill, Bournemouth, BH2 6HS, UK

    0344 243 6661

    +44 1202 780 558

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